“We’re excited about our new VBrochure Ultra Premium viewer because it makes it easy for travel shoppers to explore our hotel on hundreds of travel sites. The new viewer even gives them the option to view our virtual tours and video in full screen so that they can really get a sense of what we offer!”
Stéfanie Beaudin, Marketing and E-Commerce, Best Western City Centre / Centre-Ville, Quebec City
The Best Western City Centre is a full-service hotel in the heart of Quebec City’s Nouvo St-Roch district. Just a 15 minute walk from old Quebec City, its proximity to tourist attractions and business offices make it ideal for leisure and business travelers. The property boasts 180 spacious, comfortable rooms and has a restaurant, indoor pool, hot tub, fitness center, and business center and conference facilities.
Being located in Quebec, Canada – a province with two official languages, English and French, the Best Western City Centre/Centre Ville is faced with a challenge: communicating relevant and compelling messages to very distinct groups of online travel shoppers. They need to speak their guests’ languages.
That’s why they created English and French versions of their viewer. There are also English and French versions of each of their videos. Their overview videos show the local attractions (museums, lounges, theaters, shops, cinemas, historic sites and churches) as well as the business offices and convention center nearby to upbeat music with closing supers in the two different languages.
They’ve done the same thing for their segmented videos targeting businesses travelers and families. Busy business travelers want a hotel that’s convenient and provides everything they need to succeed, while leisure travelers want spacious rooms and amenities for the whole family. What’s the same for both segments of travelers is their desire to view video during their trip planning online – especially relevant video that helps them envision themselves at the hotel.
In addition to creating videos in both languages, they’ve provided additional written details for each of their photos and videos in the respective languages.
“People want to see where they will be staying (surrounding), what the rooms will look like as well as services of the hotel. We try to communicate the real experience that guests have at our property so that future guests know what to expect,” says Stéfanie Beaudin, Marketing & e-Commerce, Best Western City Centre/Centre Ville.
Their videos are posted on their own website (www.hotelquebec.com) and distributed through their VBrochure license to traditional travel sites and specialty sites in their Ultra Premium Multimedia Viewer as well as syndicated to social media sites.
“We are using VFM Leonardo to distribute our videos to different websites. Our videos allow travel shoppers to ‘fully live’ Quebec City and our property,” says Stéfanie Beaudin.
The number of views that the hotel’s videos receive each month have been on a steady incline since they started working with VFM Leonardo, with views nearly doubling from April to July. “Our main goal is to drive these viewers to book with us. We believe that videos help increase conversion ratios,” says Stéfanie Beaudin.
The Best Western City Centre/Centre Ville subscribes to VBrochure Ultra Premium, which includes a multi-language customized Multimedia Viewer displayed on thousands of traditional and social media channels.