“Rich Media! There is a lot of competition out there. If we don’t want our hotel rooms sold on price alone, we have to differentiate ourselves and sell our benefits! What better way than with video and virtual tours!”
Cathy Shelton Jones, Sales & Marketing Director, Best Western Orlando Gateway
In the Best Western family, no two properties are alike. Best Western offers a full spectrum of hotel properties, from roadside lodging to high-end convention hotels. For Cathy Shelton Jones, Sales & Marketing Director for Best Western Orlando Gateway, it was very important to showcase her hotel’s unique features so that it stands out online.
Cathy believed that the ability to differentiate the property to prospective visitors would have a huge impact on business potential for the hotel. Her goal was to tell the hotel’s story in a way that helped the property stand out from other Best Western properties and other Orlando area hotels.
For Cathy, the solution laid not only in the ability to produce a rich media piece that accurately depicted the distinct value of the hotel property, but also to distribute it to the websites that travel shoppers use to research, compare and book hotels.
“I prefer video” Cathy says. “It tells the story of the hotel as well as the benefts of staying there. You can describe area attractions and points of interest, giving the potential guest a reason to choose your hotel.”
VFM Leonardo’s GeoBeats Video package offered Cathy the easiest, most affordable way to better merchandise her hotel online with video. Cathy had a high quality professional video produced and distributed online to VFM Leonardo’s network of 30,000+ websites within VBrochure Ultra Premium’s multimedia viewer, alongside the property’s photos and virtual tours. This ensured that The Best Western Orlando Gateway’s story would be distributed everywhere potential customers shopped online.
After only two months with video in distribution, Best Western Orlando Gateway is already recognizing great results, with a steady increase in video views month over month. More video views means more bookings for this newly renovated hotel!