|“Distribution is as important as the content itself. VFM Leonardo has the largest network of travel websites and ensures my clients’ visual content is on display everywhere potential customers shop online.”
Roger Young, Marketing Consultant, Best Western Battle Ground Inn and Suites
The Best Western Battle Ground Inn is the only hotel in Battle Ground, Washington. This presented the owner, Alkesh Patel, with a challenge: competing with hotels in nearby cities - Vancouver and Portland to attract guests.
Since Battle Ground is not right off the interstate like its competitors, guests really only fnd it online so it was very important for Alkesh to showcase his hotel property’s unique selling features: spectacular views of Mount Saint Helens, large guestrooms, library and close proximity to outdoor attractions.
The solution laid in distributing a video to thousands of travel sites alongside other forms of visual content - hotel photos and virtual tours. Together, this visual content provides travel shoppers with information about the hotel and conveys the unique and desirable experience it offers.
“We recommend visual content distribution to our clients to help better merchandise online,” states Roger Young, Founder and President of Plan B Hospitality Consulting. “It’s one of the best hotel marketing strategies, not only to reach guests online but to inspire them and boost bookings.”
Using the Premium version of VFM Leonardo’s VBrochure Online Merchandising System, the Best Western Battle Ground Inn now has a strong, consistent and engaging presence across the Internet.
“Distribution is as important as the content itself. VFM Leonardo has the largest network of travel websites and ensures my clients’ visual content is on display everywhere potential customers shop online,” says Roger.
The hotel experienced a 20% increase in business within three months of distributing visual content to thousands of travel websites.
With visual content online, travel shoppers can see the hotel before they arrive, which eliminates surprises and increases their confdence. A coordinated and well-executed merchandising plan like this one, says “I care about my property, so I care about your stay.”