One hotel that is well-differentiated in the online travel marketplace is the Orlando Airport Marriott Hotel. Its proximity to the airport is a key selling feature, especially for business travelers who fly in for meetings. But, with so many price comparable hotels in the vicinity, there’s a lot of competition. They saw a need to differentiate their hotel from other airport hotels in the area in order to attract more business travelers.
Using VBrochure, the Orlando Airport Marriot Hotel is getting their video story ‘A Day in the Life of a Business Traveler’ in front of a specific segmented audience distributed o the websites business travelers shop for hotels online, including corporate travel sites, Concur Cliqbook, Travelocity, Priceline, Orbitz and many more. Read more »
The VBrochure Online Merchandising System is a complete solution with the tools you need to differentiate your hotel online. Learn more »
BPR Properties has been in the hospitality business for the last 30 years and we have grown our hotel portfolio to 10 properties in Northern California. When we first contracted VFM to create and distribute virtual tours for 1 of our hotels, we believed it would be a good marketing tool. We have now rolled it out for 7 more of our properties, so I guess you could say we know it is the value-added marketing tool for our business! And, as we grow our portfolio of hotels, we will continue to choose a VFM solution each and every time.
Perry Patel, President,
BPR Properties