HotelREZ Adopts VFM Leonardo’s VScape

Global Hotel Representation Company HotelREZ integrates VScape into its 550 strong member portal and names VFM Leonardo as exclusive partner for distribution of rich media for member hotels.

 

LONDON, UK and TORONTO, CANADA --  November 5, 2009 - November 5th, 2009 - HotelREZ, the international global representation company offering tailored GDS, CRS, Booking engine and full service sales and marketing solutions to independent and small to medium sized chains of hotels, has adopted VFM Leonardo's VScape Digital Asset Management System Enterprise Edition to streamline the process of managing and distributing visual content to electronic channels for its member hotels.

 

The VScape Enterprise interface will be integrated with the HotelREZ platform providing member hotels with a seamless login to manage their images and distribute them not only to HotelREZ consumer sites but also the electronic channels and websites in VFM Leonardo's VNetwork™. VNetwork is the largest visual content distribution network for the global travel industry and includes all four GDSs, major travel intermediaries and thousands of travel-related channels including online travel agencies, travel research and supplier web sites and search portals.

 

Mark Lewis, Managing Director, HotelREZ states: "In the digital age, having impactful visual content available to travel shoppers online is the key to increasing hotel bookings. Using VFM Leonardo's industry-leading technology, we are able to offer our member hotels another valuable way to market their hotels online and drive results by making visual content that showcases their hotels, available to millions of online travel shoppers."

 

In addition, HotelREZ has chosen VFM Leonardo's VBrochure Online Merchandising System for its hotels to distribute rich media content to the VNetwork. Through VBrochure's interaction with the HotelREZ instance of VScape Enterprise, member hotels will be able to supplement their hotel images with virtual tours and videos. With a VBrochure account, hotel visual and text content is distributed within the VBrochure multimedia viewer to provide travel shoppers with an enhanced experience. HotelREZ member hotels can take advantage of VBrochure immediately. More information is available here.

 

Paolo Boni, President and CEO, VFM Leonardo states: "Recent studies have found that online consumers will avoid booking hotels that do not have online content that makes them feel comfortable and welcome. Our VBrochure Ultra Premium product enables hotels to exceed this consumer demand by displaying hotel photos, virtual tours and video as well as strategically crafted written descriptions, all in a customized multimedia viewer.“

 

About HotelREZ
Formed in 2004, HotelREZ is a global representation company offering tailored solutions to independent and small to medium sized chains of hotels. The group’s branded solutions including Simply Connect, Simply Fabulous, the Elegant Hotel Collection, World Fashion Hotels, World Rainbow Hotels and, the Hotel 100, exclusively manages the distribution and revenue requirements of 550 hotels in 21 countries. www.hotelrez.net . HotelREZ is one of the fastest growing quality and service driven representation companies in the world.
HotelREZ also own and operate several consumer websites, featuring 98,000 hotels across the globe. These include: www.hotelrez.co.uk, www.hotelrez.net, www.eleganthotelcollection.com, www.worldfashionhotels.com, www.WorldRainbowHotels.com, www.thehotel100.com, and www.spartacushotels.com. HotelREZ selects its members based on location, quality, partnership and complimentary product offering. For information on HotelREZ its brands and subsidiaries please see www.hotelrez.net or contact press@hotelrez.net.

 

Media Contact:
Elisabetta Del Zoppa, Press Manager, HotelREZ LTD
Via Tonale 12//14 20125 Milan, Tel + 39 0299 785540  - press@hotelrez.net

 

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.