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Better Merchandising OnlineFor hotels, better merchandising online involves creating an experience that makes travel shoppers say “I want to stay at that hotel.” Continue » |
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Maximizing Online PresenceAs it stands right now, you may not be extracting the most value from your hotel’s online presence, but with the right visual content in all of the right places online you can drive more bookings for your hotel. Continue » |
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Increase BookingsThere are a lot of things you could do to increase your booking. But there’s one thing that is an absolute must if you want the best results. It’s called online merchandising. Continue » |
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Engage Your GuestsAccording to Trendstream, those who access video are completely engaged in the content that they choose to watch. During the travel shopping process, travel shoppers will research a number of hotels on many different websites before making a decision. Continue » |
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Deliver Images to Key Distribution ChannelsIf you’re involved in distributing images at the hotel chain level, you’ve likely experienced the pain of delivering images to electronic channels in the formats they require - it's manual, time consuming and inefficient, especially because there aren’t any standards in place. Continue » |
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Deliver Images QuicklyWith so many manual steps involved and potential for delays, no wonder it takes so long to deliver images. What if there was a system that could deliver images for you automatically? There is. It’s called the VScape Digital Asset Management System. Continue » |
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Manage Visual ContentMaintaining a library of visual content for multiple properties can take a lot of time and energy to manage on your own, among a number of other tasks that demand your attention. How can you possible keep track of it all? Continue » |
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Make Your Website StickierWebsite stickiness is all about keeping visitors on your website. Sounds easy. But, believe it or not, many companies focus their efforts on driving visitors to their site (which is important nonetheless) and forget to consider how to keep and engage visitors on the site when they’re there. Continue » |
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Differentiate your HotelBefore online merchandising for your hotel can be effective, you need to choose an attribute to differentiate on. What is it about your hotel that will make online travel shoppers say “That’s the hotel I want to stay at!”? Continue » |
Bring Your Hotel to LifeYour hotel is already listed with textual descriptions on thousands of travel websites, but those listings are likely dull, static and unappealing in the eyes of online travel shoppers. Continue » |
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Deliver Images in Required FormatsIf you’re involved in distributing images at the hotel chain level, you’ve likely experienced the pain of delivering images to electronic channels in the formats they require - it's manual, time consuming and inefficient, especially because there aren’t any standards in place. Continue » |
VBrochure Ultra Premium helps express the personality, charm and beauty of each of our small European-style New York hotels through a rich visual experience. We are now able to show the true value that our hotels offer guests which we believe is an effective way to drive more bookings.
Adele Gutman, VP Sales & Marketing,
HK Hotels