Increase Bookings

Better Merchandised Hotels Get More Bookings

Merchandising - getting your visual story out to potential guests is the proven most effective way to increase your bookings. By nature, visual content (especially rich media “visual content that moves”) is highly influential as proven by a major North American hotel chain that tracked the behaviour of one million online travel shoppers. They found:

• Online shoppers viewing virtual tours are 67% more likely to book,
• Online shoppers viewing videos are 89% more likely to book,
• Online shoppers viewing virtual tours and videos are 115% more likely to book.

But, there is no sense having visual content if it’s not being viewed by your potential guests. According to a VFM Leonardo customer and highly-regarded travel industry consultant, “Spending on visual content and not doing anything with it is like buying a car and keeping it in the garage” (Roger Young, Founder of Plan B Hospitality).

Success Story: Find out how one of our customers increased bookings by 30% in one year. »

Let Us Help You Increase Your Bookings

Now that you know how online merchandising can work for your hotels, it's time to stop missing out on potential bookings and get started!

The VBrochure Online Merchandising System is a complete solution with the tools you need to share your visual content with in-market travel shoppers and motivate them to book.