Make Your Website Stickier

Give Travel Shoppers a Reason to Stay on Your Website or Come Back to Book

Content is one way to increase the stickiness of any website. Not just any content, but high quality visual content. If you're not engaging online travel shoppers, they’re more likely to leave your site and not return, meaning you’ll lose the booking to one of your competitors. According to a study by Google and OTX, The Traveler’s Road to Decision, June 2009, the use of online travel videos is steadily increasing in all stages of the planning process.

Over half of business and personal travelers interact with online travel videos in all stages of their travel planning. More importantly, 57% of personal travelers and 66% of business travelers use online video when deciding on accommodations. So what’s the key takeaway?

Displaying visual content (particularly video) on your website, whether it be a hotel site, brand site or third-party travel site is a great way to engage travel shoppers when they’re on your site and keep them coming back (hopefully to make a booking).

Let Us Help You Make Your Website and Web Presence Stickier

Our products can be used not only to make your own website stickier with visual content, but if you’re a hotel or hotel chain, you can also increase the stickiness of your hotel listings across the Internet by distributing visual content out to thousands of travel websites in our VNetwork™.  

The ability to engage the travel shopper where they shop by keeping them on your listing will increase the likelihood of a sale.

If You are a Travel Website we can Make Your Site Stickier Too

Travel websites wishing to increase their stickiness using visual content can partner with us to receive visual content for over 85,000 hotels worldwide. Click here to learn more about our solutions for travel websites.