Marriott Orlando Airport Hotel Success story

Situation

• Located only 1 mile from the Orlando International Airport
• Designed with environmentally friendly facilities and unsurpassed amenities
• Fresh from a complete renovation
• Spacious guest rooms
• State-of-the-art fitness center
• Central location to Downtown Orlando, Walt Disney World®, Universal Studios and SeaWorld®
• Wireless Internet in meeting rooms, public areas and guest rooms

 The Orlando Airport Marriott is one of many airport hotels in Orlando. Its proximity to the airport is a key selling feature, especially for business travelers who fly in for meetings. But, with so many price comparable hotels in the vicinity, there’s a lot of competition. They saw a need to differentiate their hotel from other airport hotels in the area in order to attract more business travelers.

 A long time VFM Leonardo customer, the Orlando Airport Marriott had already realized the importance of reaching travel consumers online (since that’s where most travel research takes place) and had hotel photos distributed to all of the most popular travel websites.

 “With so many airport hotels in the same area; we needed to do something that would set us apart from the rest. We know that a lot of our guests are business travelers so we want to give them a realistic idea of what they can expect when staying at our hotel,” Chanda D. Ebo, Senior Manager, Marketing & eCommerce, Orlando Airport Marriott.

Solution

Research proves that video is more influential on travel shoppers’ purchase decisions than photos, but a combination of both is ideal. VFM Leonardo helped the Orlando Airport Marriot Hotel by also distributing a segmented video that shows ‘A Day in the Life of a Business Traveler’ to all of the websites business travelers shop for hotels online, including corporate travel sites, Travelocity, Priceline, Orbitz and many more.

 Displaying visual content is the easiest way for hotel marketers to merchandise their properties online, in their best, most current light. We’ve found that displaying hotel photos and videos wherever shoppers are looking for hotels online effectively engages shoppers,” Chanda D. Ebo, Senior Manager, Marketing & eCommerce, Orlando Airport Marriott.

Benefits

Now that the Orlando Airport Marriott Hotel has a complete virtual brochure on display to travel shoppers, they effectively showcase the hotel’s features, amenities and overall experience in a way that engages business travelers and increases their likelihood of booking. The ‘A Day in the Life of a Business Traveler’ video on their hotel listings received 500 views in the first month alone across all of the travel websites the hotel distributed it to.