Brought to you by HEDNA and VFM Leonardo. Listen to this engaging discussion for a comprehensive perspective on the role and value of hotel content during the hotel selection process from different sides of travel eBusiness - a GDS, a major online travel agency, and a global hotel chain.
BPR Properties has been in the hospitality business for the last 30 years and we have grown our hotel portfolio to 10 properties in Northern California. When we first contracted VFM to create and distribute virtual tours for 1 of our hotels, we believed it would be a good marketing tool. We have now rolled it out for 7 more of our properties, so I guess you could say we know it is the value-added marketing tool for our business! And, as we grow our portfolio of hotels, we will continue to choose a VFM solution each and every time.
Perry Patel, President,
BPR Properties
