Our survey results reveal that the most effective customer experience and conversion tools are a combination of rich media/merchandising tactics and social media-based tactics. Specifically, the marriage of rich visual content like videos and visual hotel tours (with spin, zoom imagery, etc.) with user generated reviews, ratings and rankings. Download the report to learn more.
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The world of travel shopping is changing in ways that reflect overall trends in Internet commerce. Online hotel shoppers – like online shoppers more generally – value rich visual content that informs and supports their buying decisions, according to market research. As their expectations grow, they are gravitating to hotels that most effectively present themselves online.
This Distribution Success Kit is designed to help you make the right decision for hotel marketing. It outlines the key indicators of a quality distribution provider and the important questions you should ask when considering a visual content distribution solution
Online travel tools are beginning their next major evolution. The winners in this battle will deploy rich media online experiences to create an immersive online customer experience.
A comprehensive research study by Harris Interactive examining the importance of both quantity and quality of visuals (photos, 360? virtual tours, and videos) to online travel shoppers.
What travel shoppers are experiencing on today’s travel sites is an absence of well merchandised hotels. In other words, hotels are not presenting their unique stories and special qualities in a compelling way online. Instead, online searches pull up a series of undifferentiated “listings” that fail to entice shoppers or provide clear incentives to book.
In a travel market overflowing with options and offers, hoteliers often find it very difficult to differentiate their properties and clarify the unique value they provide. It’s extremely challenging to cut through the online clutter and boost bookings in this economic climate when you don’t fully understand the travel shoppers you are targeting.
More hotels should be merchandising online, especially with VBrochure. The video in The Sanctuary Beach Resort’s Multimedia Viewer is a great way to show the unforgettable experience guests have and inspire more travel shoppers to book.
Gary Bruton, President,
PVI Hotel Group
